Legal
Privacy Policy
Last updated: September 30, 2026
Amber Answer ("Amber Answer," "we," "us") helps local businesses respond to their customers through missed-call text-back, a website chat assistant, review replies, listing management, website monitoring and email campaigns. This policy explains what information we collect, how we use it, and the choices you have.
Information we collect
When you contact us or request a Leak Audit
Your name, business name, phone number, email address, website and type of business, plus anything you choose to tell us.
From businesses that use our services ("clients")
Business details needed to deliver the service, such as services offered, hours, service area, contact information, account access you grant us, and customer lists the client provides for email campaigns.
From our clients' customers
When someone calls a client and the call is missed, or chats with a client's website assistant, we process that person's phone number, name, messages and the details they share (for example, a service address or description of the problem). We process this information on behalf of the client business so it can respond to its customer.
Technical information
Basic server logs such as request times and a one-way scrambled (hashed) version of IP addresses, used to prevent spam and abuse. Our website does not use advertising or cross-site tracking cookies.
How we use information
- To provide, operate and improve our services, including replying to messages on a client's behalf and sending the client lead alerts and reports.
- To respond to your requests, including preparing and sending your Leak Audit.
- To bill clients and manage accounts.
- To protect our services, our clients and the public from spam, fraud and abuse.
- To comply with legal obligations.
Our virtual assistant uses artificial intelligence to draft replies. Messages are processed by our AI provider only to generate those replies.
How we share information
We do not sell personal information. We share it only:
- With the client business the conversation is for (for example, sending a plumber the details of a customer who texted about a leak).
- With service providers who help us run Amber Answer, such as hosting (Cloudflare), text messaging (Twilio), AI processing (Anthropic), email delivery and payments (Stripe), and only as needed to provide their service to us.
- When required by law or to protect rights, safety and the integrity of our services.
Text messaging (SMS)
We send text messages on behalf of client businesses to people who called that business and did not reach it, and to people who contacted the business and asked to be texted. Message frequency varies based on the conversation. Message and data rates may apply.
- Reply STOP at any time to stop receiving messages. Reply HELP for help.
- No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the categories of sharing above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How long we keep information
We keep information for as long as needed to provide our services and meet legal, accounting and security requirements. When a client cancels, we return the client's data on request and delete it from our systems within 30 days, except where we must keep records by law.
Security
We use industry-standard safeguards, including encryption in transit, access controls and separate account access for each client. No system is perfectly secure, but we work to protect your information.
Your choices
You can ask us to access, correct or delete personal information we hold about you by emailing hello@amberanswer.com. If your request concerns a conversation with one of our clients, we may forward it to that business.
Children
Our services are for businesses and are not directed to children under 13. We do not knowingly collect their information.
Changes
We may update this policy. We will post the new version here and change the date at the top.
Contact
Amber Answer · Based in South Florida
Email: hello@amberanswer.com · Phone: (786) 654-8567